Search engine optimization is one of the best ways to drive free and organic traffic from search engines to your website. If you have to invest in paid or free online marketing, you will get the most bang for your buck from SEO as opposed to buying ads. The main reason for this is because as soon as you stop paying for traffic, you will no longer get any new visitors to your website. However, if you do SEO, then even when you stop after a few months, you will still get traffic to your website, due to the site’s organic rankings. These rankings will slowly drop over time, if you stop all SEO activities, but this is relative to the niche and in many cases, your rankings will even improve. As a result, SEO is simply one of the best investments for your time and money and we will now be looking at a few online SEO training tips and tricks to help your sites get rankings asap.
The first online SEO training tip is that you need to fully optimize each one of the pages on your website. This means you have to pay close attention to the structure of each of your pages and this includes the title, URL, description, meta tags, picture tags, links etc. The title should contain the main keyword that you are trying to rank for, however, you should be careful to not directly repeat this keyword in the other tags on your page. This can easily trigger an over optimization penalty, which has become quite common in 2015.
Over optimization penalties came about due to marketers over stuffing keywords on their webpages in an effort to help them rank higher for those keywords. This tactic once worked, many years ago, however, it is now outdated and will get you a penalty. As a result, be sure to mix your keywords and use lots of synonyms and related words throughout your content.
Next, another tactic that works quite well for on page SEO is to silo your pages so that the link juice is directed to the pages that you really want to rank. For example, if you have sales pages or pages on your site with the main keyword that you want to rank for, then you need to power up these pages. You can do this by creating a silo on your site, whereby you simply allow some of the pages of your sites to link back to that specific page. There are many types of silos that are effective, some are more structured than others. My personal favorite is the ninja silo where the interlinking between the pages is more random, which mimics natural linking that will be more favorably viewed by Google.
In closing, when it comes to SEO, the strategies and tactics are always changing. Therefore, be sure to keep up with the trends and take lots of online SEO training courses so that your knowledge is always up to date.